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Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense.
As a webmaster, Google's Adsense program can be a possible income stream from your website, an income that can range from a few dollars to several hundred dollars a month....
Many hours have gone into researching the content for this website, and it will be constantly updated with the latest content related to Google Adsense.
The Google Adsense program is a great alternative, or even replacement, for the outdated banner programs. Today more and more internet users have gone "blind" to banner advertising, and thereby threatening your advertisement income as a webmaster.
Here is what Google writes about it's adsense program:
"Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.
Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.
You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want.
Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.
You can see an example of Google's Adsense on the top of this page.
The Google Adsense program serves ads generated by AdWords users on Adsense publishers webpage's. The Adsense ad layout can be fully customised to fit your excisting website design, in regards to both size, placement, colours and much more.
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Why use Google Adsense ?
Whether you should join the Google adsense program or not - is entirely up to you. However, if you have some free ad space on your website(s), you should certainly consider joining Google adsense.
Here are a few reasons for you to consider about adsense:
- No need to change outdated ads on your website - everything is handled by Google's adbot googlebot.
- Google adsense serves non intrusive ads, compared to popins, popouts, floating ads etc.
- Display well written content related advertising, that will match your site subject.
- Save time finding advertisers for your ad space.
- One simple code to paste on your pages, no programming skills needed.
- You can change the colours of the adsense ads displayed, so that they fit your current site layout.
- Google adsense serves the best ads for your pages from over 150.000 AdWords advertisers.
- Google adsense is easy to join, most websites with original content gets accepted.
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And then there's the money part (what advertising actually is all about, for you, Google and the AdWords users). Google's Adsense Terms forbids its users to disclose actual earnings examples.
However, a few general guidelines you can use to understand the earning potential of Google Adsense:
Your daily adsense earnings are determined by 4 things:
1 .The number of clicks by your users on the Adsense ads.
This is a factor that you can't and actually are not allowed to influence on! Google's Adsense terms directly forbids you to encourage your users click your ads. This means you cant write "please support us, click the ads" or "find more information by clicking the ads" etc. Be warned, using any of these methods or similar (there are many variations), will get you banned from the adsense program, and all your earnings will be lost! Play fair !
So what can you do to get more Google Adsense clicks legally ?
2. The number of page views you serve (how many pages your website visitors view).
This is the factor that you can have the greatest influence on. The more page views (visitors) to your website, the higher is the chance that you will get clicks on your adsense ads. However, before you rush out and generate thousands of hits to your website, please consider the fact that quality visitors will generate higher revenue for you than "Bulk" visitors. Quality visitors are people who have a genuine interest in the subject your website is about, and are therefore more likely to be interested in the Google Adsense ads served on your website pages.
Example:
Let's say that your website is about Siamese cats, and you get a lot of general non targeted visitors (bulk) - how many will click on an ad about breeding Siamese Cats?
Now, on the other hand if you try to get quality visitors that are passionate about Siamese Cats, your chances are much higher that some of your visitors want to read about breeding Siamese Cats.
So to sum this up, always design your website, and write your content to a targetted audience.
3. Your CTR (Click Thru Rate) = page views divided by clicks in percentage.
Your CTR is simply a measurement for how well you are doing as an Adsense Publisher. What this means is that, if you have a high CTR on your pages, you are likely to be serving well written content, that are targeted to your audience. It appears that Google is favouring Adsense publishers with a high CTR, and therefore paying a higher percentage to these publishers.
4. The amount paid by a AdWords advertiser, for the keyword a Adsense add is about.
It is important to understand how the Google Adsense and Google AdWords programs interact. Google AdWords is a program for the advertisers, meaning that they pay Google a certain amount for each click thru on their ads on a given keyword. Google Adsense is the program for webmasters (publishers), that pays publishers for clicks on content relevant ads.
Example:
John creates an Google AdWords ad about used BMW car parts, and want the ad to appear on pages that are relevant to BMW car parts.
Brian runs a community page for BMW fans, and have a section on his site about buying and selling BMW car parts.
One of Brian's visitors clicks on John's Ad, and John is charged x $ for this click. Brian on the other hand is awarded with x $ by Google for serving the ad, and the resulting click.
So what does that mean for you as a Adsense Publisher ?
Some clicks range from $0,00 and are seen to go over $50 !
To continue a bit on our earlier discussion about writing content relevant web pages, you should place serious consideration on the keywords that you want to target with your pages.
Lets take our example on John and Brian again.
For the sake of argument, lets say that John is willing to pay $10 for each click on his ads.
Then let us bring Greg into play as well, he is also creating an add about selling BMW car parts, however not used ones but new. Greg is willing to pay $0,10 for each click on his ads.
Brian's pages was targeted towards selling BMW car parts. So this means that there's is a good chance that both John's and Greg's ads will appear at Brian's Adsense ads. This means that Brian is serving Adsense ads that are paying a percentage of both $0,10 and $10.
Now, what if Brian changed his pages to target buying and selling USED car parts ?
Since Google Adsense constantly try's to serve the most content relevant ads, it is very likely that Brian will begin serving John's $10 AdWords ad, that he will earn a percentage of. Brian's pages are still about the same subject, and with the same content - just targeted against a higher paying niche keyword.
Ask yourself, would you rather earn a percentage of 10 clicks on Greg's ad or a percentage of 10 clicks on John's ad??
To sum it all up, your Google Adsense earnings will be determined by a combination of the 4 mentioned factors above.
If you are looking for a nice extra advertising income, Google adsense can in many cases be the answer.
Independent statements made by users on the internet shows that some advertisers are earning from less than 1 dollar a day and to way above several hundred dollars a day with the Adsense program.
We cant and wont make any promises to what your Google adsense income will be, but we can promise you that if you read through the sections of this website, you will have the best foundation for succeeding with Google's Adsense program.
Optimizing Google Adsense---
If you have been serving Google Adsense ads on your website's for a while, or is getting ready to do it, you are probably wondering how you can benefit the most from Google's Adsense program....
It is no secret that there is big bucks in writing e-books, courses and creating products geared around Google's Adsense program. Many of these products are sold for several hundred dollars, claiming that they will show you "the hidden secrets" to Adsense success.
Some of the Adsense products and Adsense books offered does actually offer you value for your money, but there are also many scam artists operating in this business.
Let us tell you the biggest secret to Google's Adsense program "There are NO secrets!".
Now, how can we claim this?
By using pure logic, it is obvious that everyone is bound by the same terms and conditions for using Google's Adsense program, which again means that the only party that is in full control is Google.
With that being said, there are several things you can do to optimize your Adsense earnings, also without being in danger of violating Google's Adsense Terms.
1. Select the Google Adsense Ad type that fits your design best - and gives the best CTR.
Through several months of research, both by us and other Adsense users, it has been concluded that the 2 best general performing ad types are:
- Skyscraper 160x600 with text ads.
- Placement: Left or Right side
- Big Rectangle 336 x280 with text ads.
- Placement: Top or Middle
2. Select a Colour scheme that fits the design of your pages.
This is a much discussed part about optimizing Adsense income, and the opinions does vary.
However, our recommendations is that you select one of the following Colour schemes.
2.1 Colour scheme that matches your website
If you look to the top of this text, you will see that the Google Adsense ads are served on a white background (the same as the page background), without any borders, and with a font and link colour that matches the rest of the site. This is what is called a "non-intrusive" Adsense ad colour scheme, because it doesn't scream at the website visitor, and is therefore considered a part of the site, instead of a disturbance to the eye.
2.2 Use a random colour scheme (secret revealed!)
By using the techniques discussed in Adsense Tips, you can have Google serve Adsense ads on your website, and dynamically switch between 4 different colour schemes. This is actually one of the much overlooked features of the Adsense program, and by some referred to as a "big secret".span>
3 . Do SEO (search engine optimization) on your website.
Google doesn't reveal how it's Googlebot determines what type of ad's to show on your website.
But if you follow these guidelines, it is our experience that Google does serve highly relevant Adsense ads, and additionally your websites will get well indexed by search engine robots.
- Use a METATITLE, that defines what each page is about.
- Use METATAGS, to define the keywords that match your page content.
- If possible, register a domain name that has your top keyword in it.
- On the first line of the page, give a descriptive title of your page in tags.
- Try to avoid using top navigation, use left navigation instead.
- Always create a robots.txt file.
- Remember to create a sitemap file.
- Do a search on Google for "SEO" and gather more information.
4. Optimize your website for high paying Adsense keywords.
This is where you can make a big difference on your Adsense income. As mentioned earlier on this website, Google Adsense clicks varies from $0.00 and up to several dollars a click. The trick in optimizing your pages with high paying keywords, without breaking Google's Adsense terms, or damaging your site's content, is to do a bit of research and abstract thinking..
You will never be able to know the exact price a click on a given keywords gives you, this is a well guarded "Google secret". However, you can use 2 different legal and freely available tools, to get a better estimate on each keyword.
If you signup to Googles Adwords program, you will get access to different tools - including Google's AdWords TrafficEstimatorSandbox.
Here you can get an estimated cost to AdWords advertisers for a given keyword, and test out different keywords. You can use Google's AdWords keyword suggestion tool to have variations of your keywords suggested.
Let's assume that you have created a website about Horses, and you have decided to expand your site with more content.
A search with the above mentioned method shows the following price per keyword :
- Horses $0,33
- Model Horses $1,34
- wooden rocking horses $1,11
- Arabian Horses for sale $0,98
- thoroughbred horses $0,66
So just out these examples, you might want to consider writing your next page about Arabian Horses for sale, or maybe even add a page about Model Horses, or wooden rocking horses for your readers children.
This method is also very useful when trying to determine if there are higher paying keywords, that you can target with the same content. From your readers perspective you are still offering content on the same subject, and for the Google AdWords advertisers, you are offering original content about their subject, and therefore highly targeted prospective buyers.
Please, always remember to write your content for your readers not for Adsense, since this can result in having your Adsense account terminated, and all your earnings will be lost.
5. Increase website traffic
Up to now, we have been discussing means of improving your CTR and click prices. Another factor, that is easy overlooked is your websites traffic.
Always try and increase your site traffic, i.e. by offering free valuable content, hold contests, offer newsletters, contribute to forums that are relevant to your topic etc.
6. Use Google Adsense Adlinks on your site.
This new type of Google Adsense Ads, have a different layout and function that the usual Adsense ads. When you add Adsense Adlinks to your WebPages (you can add both Adsense ads, Adsense search and Adsense Adlinks to the same page), your visitors will be presented with 4-5 links. Each link represent what google determines to be the most relevant keyword for your site, and when clicked on, your visitor is taken to a page displaying relevant Adsense ads to the link clicked on. Once again, any clicks registered on this page counts towards your Adsense income.
7. Use Google Adsense site search.
Offer your sites readers the possibility to search directly on Google from your site. Besides providing a search field, you will also have the added benefit that the search result page displays Adsense ads. Any clicks on these Ads, will be counted as clicks created from your website, and can thereby potentially increase your Adsense income.
Note: Google's Adsense Terms strictly forbids publishers to alter the search code (i.e. pre populating the search field), or encouraging its users to use the search field.
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the of them are enjoying hundreds of dollars a day from Adsense ads on their websites.
What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field.
Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so. Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates.
Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background.
The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly.
You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them.
If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not.
How do you do it? Just save your Adsense code in a text file, and upload it to the root directory of the web server. Then using SSI, call the code on other pages.
This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done.
Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too.
Try them out into your ads and see the result it will bring. If others have done it, there is nothing wrong trying it out for yourself.
Traffic Generation Methods You Can Use For Your Blog or Website.......................
Article writing (writing good contents), search engine optimization, sending out press releases, submitting to directories, emailing your list, social net working, and bookmarking and so on are a few of the ways you can create traffic.
This includes things like buying text or banner ads, PPC advertising, renting opt-in email lists and more.
Borrowing traffic encompasses things like trading ezine or newsletter ads, forming joint ventures, trading blog posts and so on. Under these 3 general ways of generating traffic are hundreds of ways of getting it. To cut it short,
Here are some of the free and practical Traffic Generation Methods you can use:
Write a press release and submit it to PRWeb.com
Promote your site using cheap or free classified ads in targeted ezines or newsletters
Advertise your website in the appropriate category on http://www.craigslist.org/about/sites
Participate in http://www.linkedin.com/
Exchange reciprocal links with other related blogs or websites.
Submit your blog articles on http://www.digg.com/
Submit your blog articles on blogcarnivals
Join stumbleupon.com
Place a classified ad on Yahoo Classifieds - Yahoo receives more traffic than any other website.
Find joint venture partners that will send you traffic.
Start your own newsletter or ezine.
Make sure your website is highly search engine optimized.
Target your blog or website to low competition niches using long tail keywords.
Review related products at http://www10.epinions.com/
Use http://www.onlywire.com/ to automate your social bookmarking and automatically generate backlinks and traffic.
Submit a viral video on Youtube.com
Ping the blog directories and search engines. You can use Pingomatic.comto automatically ping several directories and search engines.
Tag your blog posts
Encourage your visitors to subscribe to your RSS feeds.
Rewrite some of your blog content and post it to article directories to develop backlinks and traffic.
Find a hot topic on technorati that is related to your blogs niche, post about it and ping technorati with your new post.
Let visitors sign up to be notified when someone replies to their comments.
Send a personal thank you email when someone leave a comment.
Link to your blog in your email or forum signatures.
Submit your RSS to other sites.
Use plugins to search engine optimize your side.
Optimize each blog post for a particular keyword or search phrases.
Submit your blog to any free related niche directories.
Submit your blog to free review sites.
Set up a feed on MyYahoo so that yahoo keeps track of your blog.
Use trackbacks
Place a code on your site making it easy for other people to link to you.
Promote your blog on related newsgroups.
Ask other bloggers to review your blog in return for a review of theirs or a backlink.
Review other people's blogs and tell them about it, so they'll link to you.
Make a list of the top blogs in your niche, tell them about and ask them to link to the list.
Connect with other bloggers at http://www.mybloglog.com/
Connect with other bloggers at Blogcatalog.com
Plaster your URL all over your car, truck, van, SUV or bicycle if you drive one.
Add a robots.txt file to your site to ensure it's crawled properly by search engines.
Host a webinar. Plug your site.
Get readers to Digg your blog posts or website/blog pages.
Get PR 4+ backlinks to improve your search engine rankings.
Post your photos to http://www.flickr.com/, with a link to your site.
Concentrate on a specific niche, you'll get a lot more visitors from google.
Use an autoresponder or email campaign to keep people coming back to your site.
Purchase ads on other sites.
Create a buzz worthy post and submit it to http://www.nowpublic.com/tag/Truemors, Dont forget to include a link to your website.
Participate in a banner or link exchange program like spottt.com
Put a link in the about me section of your eBay profile.
Use a favicon for your site.
Use unique meta tags on each page of your website.
Personal Branding, Do everything you can to brand yourselfand your business.
Join http://www.43things.com/ and post your list of 43 things including links to your website.
Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.
You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:
1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.
When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages.
7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page - http://www.searchenginecollege.com/articles/article-library.htm - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.
You can also include 1 AdSense referral button in addition to the 3 other units.
Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.
google_protectAndRun("render_ads.js::google_render_ad", google_handleError, google_render_ad);
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